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Post Launch Strategy and tactics

 Situation 

  • Company division can’t gain new N. A. OEM business for a new technology brake Assemblies. Voice of customer discussions with Engineering indicated that it is a great product.

 Action 

  • However, additional VOC activity with fleet/end-users and  Aftermarket Parts and Service groups, it was determined that stakeholders are not comfortable with long supply chain (EU based) for replacement parts

 Result 

  • Redefined the Value Proposition to include a service strategy with NAFTA-based manufacturing for replacement parts. This results in OEM's placing  company offering in option book leading to new business. The company sold its’ 3 millionth assembly

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